Twice as nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Household Laundry Behaviours
Time: 12:30pm to 1:20pm
Location: Beaty Museum Allan Yap Theatre (Basement, 2212 Main Mall). Please check in at front desk on main floor before going downstairs.
Absolutely no food and no drinks allowed in the Beaty Museum.
Available on Zoom
Talk summary:
Are energy conservation nudges more effective when focusing on benefits for the self, benefits for the planet, or both? And is it better to target one behavior at a time, or many different behaviors simultaneously? We addressed these questions using decals to nudge laundry behaviors in a longitudinal field study. Preliminary data analysis indicates that all decal interventions significantly increased energy efficiency behavior change intentions, and the “environmental benefit” decal induced greater behavior change compared to the “self benefit” decal. Additionally, making multiple behavior change requests was more effective than making a single behavior change request. Energy meter data showed weaker effects than behavioral measures, perhaps due to negative spillovers.
Bio:
Dave Hardisty is Associate Professor and SMEV Chair of Marketing & Behavioural Science at The University of British Columbia, Sauder School of Business in Vancouver, BC. Dave studies consumer behaviour change, especially in the domains of sustainability and financial decision making. He co-founded the Decision Insights for Business and Society (DIBS) group, and the Interdisciplinary Biodiversity Solutions (IBioS) research cluster.